Compare
White label vs reseller and channel
Delivering behind a brand versus selling someone else's offer.
Reseller / channel
- You sell another business's product or service
- The originating brand is usually visible
- Margin, discount or commission structures
- Often programme-based with tiers and enablement
White label
- A partner delivers as part of your offer
- The partner may work behind your brand
- Commercials agreed between the two businesses
- Built around delivery rather than a programme
Reseller and channel suit distributing a defined product. White label suits capability delivered inside your own client work.
Side by side
The practical differences.
| Dimension | Reseller / channel | White label |
|---|---|---|
| What's exchanged | A product or offer to sell | Delivery capability |
| Brand visibility | Usually the vendor's | Often the front business's |
| Programme | Frequently formal with tiers | Agreed per relationship |
| Where it lives | partners.b2b.id | whitelabel.b2b.id |
Where B2B.ID fits
What this site actually does.
They're related but not interchangeable. Channel and reseller partnerships live on partners.b2b.id; this site goes deep on delivery behind another business.