White-label ppc
White-label PPC partners.
Paid search is frequently sold by agencies that don't keep a media buyer. White-label PPC partners run the accounts while the client stays yours.
The gap
Why businesses look for ppc partners.
Paid search managed behind your retainer.
- You sell a full-funnel retainer but buy media rarely
- Your media buyer left and accounts still need managing
- A client's spend outgrew your comfort level
Incoming opportunity
Website redesign + search
Strategy
Design
Development
SEO
Old outcome
- Cut the SEO scope
- Send the client elsewhere
With a white-label partner
- Find a partner for the missing capability
- Pursue the whole opportunity
Combined delivery
Strategy Design Development SEO
Delivered honestly: your business owns the client relationship, your partner delivers the capability you agreed together.
Scope
What a white-label ppc partner typically delivers.
Account builds and restructures
Ongoing bid, budget and keyword management
Ad copy testing and landing page feedback
Client-ready performance reporting
Evaluating fit
What to ask before you hand over client work.
- Who has account access and how it's governed
- How spend, fees and margin are separated
- Escalation process when performance drops
- Whether reporting is white labelled
What do you need help delivering?
- Capability needed
- Technical SEO
- Client type
- B2B SaaS
- Project
- Website migration
- Timeline
- Next 30 days
- Delivery model
- White label
- Client-facing
- Limited
- Location
- Remote
Both sides
Find a ppc partner, or be the partner.
Northstar SEO
Technical SEO agency
Best for: B2B SaaS · Remote
Relevant because
- Capability match — Technical SEO and migrations
- Client match — Experience with B2B SaaS
- Delivery fit — Open to white-label work
- Proof — Relevant delivered projects
View B2B ID Save Request Partnership
Deliver ppc for other businesses
- Make paid search available to agencies without a media team
- Fill buyer capacity between client wins
- Grow accounts you didn't have to sell
Webflow development
White label- From
- Brand agency
- Client
- B2B SaaS
- Scope
- Marketing website
- Timing
- This month
- Role
- Behind-the-scenes delivery
View opportunity Request Partnership